Gran Vía – Gran Obra

ID 10001

Year 2010

Team

Zuloark (Design), Basurama (Curatorship of La Noche en Blanco 2010), FM, Pedro Delgado, Nussli, España S.A (Construction and Assembly), Almu, Oscar, Momo, Carol, Jorge, and Jose (Horticultural Management and Gardening)

Location Madrid, Spain

Client

La Noche en Blanco 2010

Photography

Zuloark

Special thanks

The installation of the second life of Gran Vía – Gran Obra in El Gallinero was actively supported by volunteers from the Sto. Domingo de la Calzada parish in the Cañada Real Galiana of Madrid, the residents of El Gallinero, Luis Basabe and his project students from ETSAM, Basurama, Javi Laporta, Pedro Delgado, and other contributors who are difficult to identify.

 

Categories
Design & Interiors Events & Exhibitions Urbanism
Gran Vía - Gran Obra. Parque intergeneracional durante la Noche en Blanco y sus segundas vidas en El Gallinero.
Gran Vía Street in la Noche en Blanco 2010 | Photography by Zuloark

A large-scale playground for all generations on Madrid’s Gran Vía

We envision LNEB (La Noche En Blanco) as an opportunity for testing a new kind of urbanism. During this event, pedestrians become the protagonists of the city, enabling interactions on an unprecedented scale. We aim to transform the city through participatory actions, where the real spectacle is the people themselves—acting, participating, and reshaping the spaces we offer them.

Lighting installation | Photography by Zuloark
Installation made out of traffic cones | Fotografía de Zuloark

For the materialization of the elements, we use recycled materials and standard construction materials. This approach allows us to both reduce costs and increase the density of proposals, while also achieving an aesthetic of the unfinished—elements that can be transformed by each participant on that night.

tuboganes gran via gran obra
Installation built with reused materials | Photography by Zuloark
Installations rethink the public space of Madrid’s main street | Photography by Zuloark

Basically, we intend something very simple: we want the photos that capture what happened at LNEB 2010 to focus not on impressive installations or large setups, but on the people who participate and engage with the space—and later, on the places where these pieces travel, the true destinations for which they were originally conceived.

Second Life of the Gran Vía – Gran Obra scenographies | Photography by Zuloark

The “Second Lives” of objects is a central element of the project, which aims to meet the city’s needs by using LNEB’s funds to generate collective activities during that night, and which can later be reallocated to spaces where they are needed.